Reality, Virtuality, Hyperreality

Key Precursors
Jean Baudrillard (1929-2007) he was a philosopher, social theorist and photographer who is associated with the movement of 'structuralism' and 'post structrisum'
Karl Marx a philosopher and critical who studied how society and culture is ran. 'Critique of political economy' Thought through the capitalist implication on society, the use and value.
Exchange-Value, products became commodities, we are expected to believe commodities are of high and low montary value
Labour theory of value

Fredinand Saussure, a swiss linguist, came up with the theory of sign. Also the theory of Linguistic value.

Guy Debord therist and film maker image bond culture 'Society of the spectacle'

Marshall was a literary Scholar and educator

Georges Bataile looked at ideas of ritual and sacrifice in society
and thought or art as a way of which to demonstrate society.

Marchel Mauss developed the theorey of 'gift'

Jean Baudrilard

Simulacra and Simulation context, Vietnam war, situationism, raise of consumerism and mass media,, Colonialism end, Cold war, Watergate Scandal, Rise of terrorism.

Jorges Luis Borges

Plato (that cave image) Bastardisation of reality

Pure Simulacrum, the appearance of simulation which has no profound reality.

Interesting, that disney 'Disneyification' actually has no originality it is all copies. i.g snow white, cartoon developed from German folk tale by meny illustrators. The castle from the cartoon is then replicated again in disneyland france, america.

Baudrillad foucaults panoptic model does not offer best solution

Matrix- post modernism, example of virtual reality in the real world.

Bladerunner, (i still have not seen it!) apparently is a classic example of post- modernistic film making- hyper reality

History becoming simulacrum- Written books, simulated sketches and remastered video.