Understanding Media Ideology

Media Ideology is a system of ideas and beliefs by philosophers such as Marxist on media subjects.
Ideas are presented in false, masked ways, false conscientiousness. Presented to give us a masked view, Propaganda!
In the UK critical definition of ideology.
Citch- throw away culture.
Ideology- system of ideas false that covers up bad things in the world.
Capitalism- opposite to socialism and Communism.
System where products are boughtand sold.
first system to use money
encourages competitiveness
proletariat working class produces commodities to be sold
Marxism political manifesto, communism, everyone is equal, utopian values, society determined by human behavior. Without corruption (i.e what happened in Russia)I think in theory communism works better then capitalism. I would like to visit Cuba to see for myself.

Marx's concept of base/ superstructure
BASE forces of production- materials tools, workers, production line. relations employer, class, master, slave
SUPERSTRUCTURE social institutions- legal political cultural. can strenghen the base.

Capitalist system drive to constantly grow
superstructure the state

Pyramid diagram
Rulers- The goverment, politicians, kings- working on behalf of the privileged, rich
Church- mask over class divisions
agentsof the stae- army
The Bourgeoisie- business owners "fat cats"
The Proletariat- Workforce 'plebs'

Ideology- Berger- "ways of seeing (1972)
The media is patriarchal- Men are thinkers, Women appear

Althusser (1970) Economic Base
superstructure- political
ideology w buy into it, ot offers false solutions
Interpellation, sex drives

Ideological state apparatus- the media creates a false consciousness the individual is produced by nature, the subject by culture (Fishe, 1992)

Media
Newspapers- coded forms of language. News discourse, media semiotics (J, Bingnall)
The Sun joined labour during the miners strike when labour was high in popularity, now it's in favour of conservative.
The Times born from a social area of privilege, Ties font- symbolic of brtishness
Star- spoken language less iconography, abbreviation, start to instruct
(personally i read 'the observer', because i think it is written in a less 'controlling' way)

1978 what we are is interchangeable real distinction between people are by what we own false assumption of what we are by what we buy. Garbage of new york (buying into city culture and associations) I have to admit I'm guilty of doing this, buying expensive/designer hand bag because it pretty and i know the associations and assumptions people will have of it.

Actually it's marketing and graphic design that 'tricks' us into commodity and commodity fetishism instead of forming direct relations.

MASS CULTURE
Frankfurit school- critical theory, Institute of social research.
Invented approach to society- critical theory
Adorno, Horkheimer, Marcuse, Lowenthal.
Applys Marxist ideology to 20th Century
culture idustrey, identical to each other
buissness driven
"mass culture numbs the mind?"
de politicizes the lower class?
examples Xfactor/ Bigbrother (is pretty much the same every year because it is controlled, what happens, whos picked to go in etc)
The lower class audition and go on to these programs, these 'characters' are then relocatable to the 'targeted' audience, other lower class viewers. So therefore the viewers feel they can inspire to be these people portrayed on TV.

Authentic culture
European (America will never have authentic culture because they killed all the native Americans and so lost their only culture)
Autonomous
Example Dvorak New world symphony Authentic, once applied to advert, it loses its authenticity and becomes mass culture.

Pop music is standardized, pre digest, easy to consume.
Two effects
courses us to alter our behaviour
emotional adjustment.Pastiche

Sao Palo has band advertising

These are just the views of philosophers, maybe right or wrong but i think it good to question these control systems in society so we can prevent and act when people are being exploited etc.