Hegemony is the power over the whole comunity
Globalization is the extension of free market
Socialist, communist utopia, globalization unite the world through technology, socially politically etc ONE COMMON CULTURE
Capitalist removal of restrictions
Globalization refers to 'westernisation' the term is becoming more popular.
Cultural globalization world wide corporations, McDonalds, Coca- cola, footballetc
Sociologist Goerge Ritzer coined the term 'McDonaldization'to describe the wide ranging sociocultural processes as Mc Donalds is dominating
Stanford Encyclopedia of philosophy
Marshall McLuhan predicted (before the invention of internet, 1964) that with new technology we have extended out central nervous system in a global embrace. i.e radio extenuates our ear (sound) and TV our eye (sight) and sound. This enables a 'global village'
The internet has actually enabled this to happen. (we were able to view 9/11 as it happened, if we were at a computer/TV)
JiHad vs McWorld
Centripetal forces- bring the world together in uniform global society. The book inclueds ideologies of religious nationalism and globalization, local capitalism.
The new cold war, two countries forced to clash.
Religious Nationalism
Some problems with globalization
Sovereighty
challenges to the idea of the nation- state
Accountability
City identity
Cultural imperialism
transnational forces and organization
who controls them???
Well at the moment certain countries over power others (America)
Manfred B. Steger, Globalization: A very short introduction, page 70
What if the 'global village' is run with a certain set of values then it would not be so much an integrated community as an assimilated one.
Argue new form of IMPERIALISM through IDEAS.
Popular media such as newspapers, TV programs etc. often acts in collaboration with military interests.
Media conglomerates operate as OLIGOPOLIES.(An American model)
one company can own a lot of media ad so inflict their views on the unaware readers.e.g the same american company owns Warner Brothers, HBO, CNN, Cartoon network, Sports illustrated. and lots more.
News corporations divide world into 'territories' of descending 'market importance'
1. North America
2 Western Europe, Japan and Astralia.
3. Developing countries, India, Brazil, China
4. Rest of the world
As the media channels into flow out into smaller places, the quality decresses
Local cultures are destroyed with new forms of cultural dependency
US media power can be thought of as a new form of Imperialism
Local cultures destroyed in this process and new forms of cultural dependency shaped, mirroring old school colonialism.
Side effects
other countries inspire to be like the white western model. Hence why sales of skin whitening creams have gone up.
Chomsky and Herman (1998) the mass media is a giant proper gander to trick people into the 'american way'.
Filter stop us getting an accurate representation of the world.
Ownership
Rupert Murdock is an Australian business man who own lot of media in England such as 'News of the wold, the sun, the sunday times, fox tv, sky and lots of other.'
Funding
Adverts have pride of place in newspaper/magazines not the news informing stories, like you would think.
Sourcing (News reporters are not every where so they are placed on sites where news is expected to happen i.e 10 Downing street)
Flak, Negative response to news stories GCC buying off scientists to control media output. ( I'm shocked the scientists allowed this to happen)
Anti Ideologies
Used to repress difference
quell opposition
A domination of ideas and total domination ideas in the world. Incressing profit with no consideration for the world and other people.
People are realizing this control the media has.
Still, despite scientific fact of Global Warming an American Senitor says its a hoaxes. Also Nigel Lawson says it's a propagandist term.
Sustainability
Development that meets the needs of the present without compromising the needs of the future.
BIOX Biofule plant,Canada
Marketed with the impression that it is a green fule for cars with no pollution and renewable efficiency. A very positive product with safe environmental practice in mind.
However what the company don't say... Plant built on a designated green space!!! Harmful gases and chemicals are stored near too poor residents homes. Lots of noise pollution. Actually the plant courses many negative social and enviromental effects, the opposite to what is being preached.
GREEN WASHING this term is used to describe how the media ideologies to make the big companies seem more environmental.
I.e using green imagery/ grass/ plants and natural vegetation on boxes.
useing 'eco friendly' terminology
Mc Donald's sign painted green
Eco boost cars
Kimberly Clark tissue paper and nappies
Globalization capitalist can never be sustainable!!
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